MetaPlaces09: Location-Based Services Have To Earn Consumer Trust


INTERVIEW: Tony Jebara, chief scientist for New York start-up Sense Networks and a professor at Columbia University, tells smartphone.biz-news how location-based data is being used to predict consumer behavior and preferences.
Jebara, who is delivering a keynote presentation at this year’s MetaPlaces09 conference, said the results can be used to highlight hot spots where different urban “tribes” gather – but can also give advertisers a better idea of where and when to advertise to certain groups of people.

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Originally appeared on Smartphone Biz-news.com on 01/07/2009

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