Opt-In Subscriber Database “Crucial” To Mobile Operator Ad Revenues


INTERVIEW:
Mobile operators are searching for new and innovative ways to generate revenues beyond service plans.
Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, tells smartphone.biz-news about the opportunities open to carriers from opt-in subscriber databases.

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Originally appeared on Smartphone Biz-news.com on 09/07/2009

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