Hewlett-Packard (HP) launched on Monday, at the Mobile World Congress in Barcelona, the tablet Slate 7 with a 7-inch screen, representing the second attempt of HP to enter the competition with Apple and Samsung in a fast growing market.
Slate 7 works with Google’s Android operating system and will go on sale in the U.S. market in April, with a starting price of $ 169, later this year following to be also available in other markets, reports Bloomberg.
The new tablet opens a series of new consumer products that HP will sell this year, said Alberto Torres, a former director of Nokia who now leads the mobile devices division of Hewlett-Packard.
“We’re moving fast. It is an important part of the success in this market,” said Torres in an interview.
Hewlett-Packard, the largest PC manufacturer worldwide, entered the tablet market in 2011, after dropping the production of TouchPad, which was running the WebOS.
As more and more buyers are replacing their PCs with tablets, HP tries again to enter this market, currently dominated by Apple and Samsung, in an attempt to halt the decline in sales and profit.
HP launched this month a laptop with Google’s Chrome operating system. The company also markets a tablet with Windows 8, designed for corporate customers.
In the consumer segment, HP is facing intense competition from companies like Amazon, which sells the 7-inch tablet Kindle Fire, and Google, with its tablet Nexus 7.
Apple’s tablets iPad and iPad Mini, with 7.9-inch screens, were holding in the fourth quarter of last year a share of 44% of the global tablet market, according to IDC, while Samsung had a quota of 15%.
Tablet Slate 7 features sound enhancement technology from Beats Electronics and wireless printing software from ePrint. The specifications list also includes a 1.6-gigahertz ARM processor, 8 gigabytes memory, Wi-Fi and Bluetooth.